CF Napa’s Design Honoring Clos du Val’s 50th Anniversary
Following CF Napa’s redesign of the portfolio of wines, Clos du Val returned to CF Napa to develop a new wine club exclusive offering – Bernard’s Cuvée. The release of this limited-edition wine celebrates Clos du Val’s 50th anniversary and the packaging needed to highlight this milestone and honor the wine’s namesake Bernard Portet – Clos du Val’s first winemaker – as a truly one-of-a-kind offering.
CF Napa’s scrapbook-like solution utilizes three separate labels, hand-applied over one another to create a collage of historical documents and photographs honoring Bernard, including the iconic 1970s Dodge Charger that he infamously drove up and down the then-rural Napa Valley.
The final touch was Bernard’s signature and a limited edition bottle number.
The result is a memorable package that captures the unique spirit of Bernard Portet and the early days of what would become Clos du Val’s impressive legacy in Napa Valley.
Drink With Your Eyes®
